Date: Tue, 21 Jun 2022 22:10:26 +0000
<p>Effectively managing a large budget of pay per click advertising demands software solutions. When spending multi-million dollar budgets on hundreds of thousands of keywords, an effective algorithmic strategy is required to optimize marketing objectives.</p> <p>In this episode, Nathan Janos joins us to share insights from his work in the ad tech industry.</p> <p><a href="https://dataskeptic.com/blog/episodes/2022/algorithmic-ppc-management" rel="noopener" target="_blank">Click for additional show notes</a></p> <p>Thanks to our sponsor!<br /> <a href="https://wandb.me/dataskeptic">https://wandb.com/</a> The developer-first MLOps platform. Build better models faster with experiment tracking, dataset versioning, and model management.</p>
