Date: Wed, 29 Jun 2016 01:07:49 +0000
<p><a href="https://twitter.com/kanocarra">Emily Melhuish</a> and Lester Litchfield share with your cohosts <a href="https://twitter.com/francesc">Francesc</a> and <a href="https://twitter.com/neurotic">Mark</a> how <a href="http://www.trademe.co.nz/">Trade Me</a>, the second most visited page in New Zealand, integrates <a href="https://analytics.google.com">Google Analytics</a> and <a href="https://cloud.google.com/bigquery/">BigQuery</a> to understand their traffic and provide statistics to their users.</p> <h5 id="about-emily">About Emily</h5> <p><a href="https://twitter.com/kanocarra">Emily Melhuish</a> is an Electrical Engineering student by day and a software developer by night. She works at Trade Me as a Full Stack developer in between studying at the University of Auckland where she learns how to blow circuits up. At Trade Me, her latest project was one surrounding Big Data and how to make the website data useful for their clients. They use <a href="https://www.google.com/analytics/tag-manager/">Google Tag Manager</a> with <a href="https://analytics.google.com">Google Analytics</a> and <a href="https://cloud.google.com/bigquery/">BigQuery</a> to provide business insights to our customers, these include real estate agents and car dealers. Her work was for car dealers.</p> <h5 id="about-lester">About Lester</h5> <p>Lester Litchfield is a data scientist and web analyst for Trade Me with a background in Marketing. He’s responsible for implementing <a href="https://www.google.com/analytics/tag-manager/">Google Tag Manager</a> and <a href="https://www.google.com/analytics/360-suite/">Google Analytics 360</a> across their sites and apps, and using that data to tell the story of how their users behave. He uses <a href="https://cloud.google.com/bigquery/">BigQuery</a> most weeks to answer tough questions, and for AB testing. He’s also exploring Google Cloud Platform for text analysis, image analysis and machine learning applications.</p> <h5 id="cool-thing-of-the-week">Cool thing of the week</h5> <ul> <li>Custom encoding: Go implementation in net/rpc vs grpc and why we switched <a href="http://open.dgraph.io/post/rpc-vs-grpc/">post</a></li> <li>The Illustrated Children’s Guide to Kubernetes <a href="http://blog.kubernetes.io/2016/06/illustrated-childrens-guide-to-kubernetes.html"> adorable</a></li> </ul> <h5 id="interview">Interview</h5> <ul> <li>Trade Me <a href="http://www.trademe.co.nz/">homepage</a></li> <li>Google Analytics <a href="https://analytics.google.com">docs</a></li> <li>Google Analytics 360 <a href="https://support.google.com/360suite/">docs</a></li> <li>Google Tag Manager <a href="https://www.google.com/analytics/tag-manager/">docs</a></li> <li>BigQuery <a href="https://cloud.google.com/bigquery/">docs</a></li> </ul> <div style="text-align: center;"><a href="http://www.trademe.co.nz/"><img src="http://www.trademe.co.nz/images/3/common/tm_logo_2015_600_v3.png" width="50%" /></a></div> <h5 id="question-of-the-week">Question of the week</h5> <ul> <li>Three Simple Steps to Save Costs when Prototyping with App Engine Flexible Environment <a href="https://medium.com/google-cloud/three-simple-steps-to-save-costs-when-prototyping-with-app-engine-flexible-environment-104fc6736495#.yfkdl6ock"> medium</a></li> </ul>
