Date: Tue, 03 Aug 2021 20:49:31 -0700
<p>Welcome to Remotely Interesting brought to you by <a href="https://www.netlify.com/?utm_source=remotelyInteresting&utm_medium=episodeSummary-tzm&utm_campaign=devex"><strong>Netlify</strong></a>.<br /></p><p><strong>People who were remotely interesting:</strong></p><ul> <li><a href="https://twitter.com/jlengstorf"><strong>Jason Lengstorf</strong></a></li> <li><a href="https://twitter.com/kenny_io"><strong>Ekene Eze (Kenny)</strong></a></li> </ul><p><strong>& Special Guests</strong></p><ul> <li><a href="https://twitter.com/emvonhoffmann?lang=en"><strong>Emily con Hoffmann</strong></a></li> <li><a href="https://twitter.com/marisamorby"><strong>Marisa Morby</strong></a></li> </ul><p><strong>SHOW NOTES:</strong></p><p>What is research & how is it done?</p><ul> <li>connect & learn from users</li> <li>there aren't many beakers in tech research, thanks, Jason</li> <li>research has been democratized a lot thanks to tools like Zoom</li> <li>used to be done on-site</li> </ul><p><strong>What is the motivation for research?</strong></p><ul> <li>used from conception thru seeing if your idea works</li> <li>a lot of assumptions without backing</li> <li>start w something you know but then you get out of your depths</li> </ul><p><br /></p><p><strong>You are not your user</strong></p><ul> <li>escaping being self-referential </li> <li>experiences and workflows are different</li> <li>there will always be someone who approaches another way</li> </ul><p><strong>When do you bring in research?</strong></p><ul> <li>across the company, not in just one spot, not at the end of the line</li> <li>before you know what you need to build</li> </ul><p><strong>Research Interviews aka "business therapist"</strong></p><ul> <li>how to ask questions</li> <li>this is not a test</li> <li>"ask an open-ended question and just leave it open and people will fill in the gap"</li> <li>*the Oprah moment*</li> </ul><p><strong>From abstract to concrete</strong></p><ul> <li>function research lead to new presentation which lead to higher adoption</li> <li>Multi-Team Management, cross-functional teamwork...makes the dream work</li> <li>iterative usability testing to make it make sense</li> <li>spending money, breaking things, pain & legacy code OR research </li> <li>save yourself the heartache </li> <li>get the feedback from not meanies/angries</li> </ul><p><strong>What skillz do you need?</strong></p><ul> <li>#1 be highly empathetic</li> <li>curious, analytic, compelling story-teller</li> <li>no design or STEM degree necessary</li> <li>understand and care about people</li> </ul><p><strong>Making research a part of Netlify</strong></p><ul> <li>building relationships throughout the company</li> <li>making sure the trust is there via constant communication</li> <li>learn how to do your own</li> <li><a href="https://abookapart.com/products/just-enough-research">Just Enough Research by Erika Hall</a></li> </ul><p>Join us in the research! <a href="https://www.netlify.com/research-program/">https://www.netlify.com/research-program/</a></p><p><strong>TidBits & ThoughtThings™️<br /></strong>If you had to move to a different field of research, what would it be and why?</p><p><br /></p><p>As always, we hope you find it remotely interesting.</p><p><br /><strong>TRANSCRIPT:</strong></p>
